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Query: COMMUNICATION TECHNOLOGIES Year: 2014 Repository: 73 Language: Inglés

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Title: How much are you willing to pay? The effect of corporate social (ir)responsibility in consumers of national and foreign brands
Author: Ribeiro, Inês Silva
Language: Inglés
Repository: 73
Subject: Corporate social responsibility / Corporate social irresponsibility / Country of origin, / Consumer / Willingness to pay / Purchase intents / Responsabilidade social corporativa / Irresponsabilidade social corporativa, / País de origem / Consumidor / Disposição para pagar / Intenções de compra

Acceder
Title: The Sociology of Creativity: A Sociological Systems Framework to Identify and Explain Social Mechanisms of Creativity and Innovative Developments
Author: Burns, Tom R. / Machado, Nora
Language: Inglés
Repository: 73
Subject: Creativity / Innovative development / System theories / Sociology, psychology / Field / Agency / Rule regime / Creative production function / Context of creativity / Context of receptivity

Acceder
Title: Organizational evolution of China’s third-front enterprises: cases study on Aosheng Group
Author: Dong, Guo
Language: Inglés
Repository: 73
Subject: Organizational evolution / Third-front enterprises / Case study / Military-civilian integration / Evolução organizacional / Empresas da Terceira-Frente / Estudo de casos / Integração militar e civil

Acceder
Title: Consumer attitudes and perceptions towards medicine types: brand medicines versus generic medicines
Author: Francisquinho, Ana Margarida Nunes
Language: Inglés
Repository: 73
Subject: Medicine type / Consumer behaviour / Branding

Acceder
Title: Perceptions on complaint management: an overview in the target markets
Author: Pereira, Joana Filipa dos Santos Ferreira
Language: Inglés
Repository: 73
Subject: Reclamações / Marketing / Relação / Perceções / Complaints / Relationship / Perceptions

Acceder
Title: Brand extensions : a marketing plan for the launching of a tea product line applied to Luso
Author: Santos, João Paulo Coelho dos
Language: Inglés
Repository: 73
Subject: Marketing plan / Brand extension / Launching / Healthy consumer / Tea / Plano de marketing / Lançamento de extensões de marca / Consumidor saudável / Chá

Acceder
Title: A model of experiential shopping for the automotive industry: integrating the concepts of point of sale and multisensory marketing
Author: Knaul, Philip
Language: Inglés
Repository: 73
Subject: Multisensory-marketing / Point of sale / Experiential study / Automotive

Acceder
Title: Understanding performance evaluation processes: what employees perceive and how they react
Author: Barroca, Bernardo Miguel Tavares
Language: Inglés
Repository: 73
Subject: Performance evaluation / Procedural fairness / Favoritism / Political behavior / Organizational citizenship behavior / Clarity of the role over the processes / Avaliação de desempenho / Justiça procedimental / Favoritismo / Comportamentos políticos / Comportamentos de cidadania organizacional / Clareza do papel nos processos

Acceder
Title: Re-designing a go-to-market strategy to Portugal Telecom's Telecare Service
Author: Soares, Andrea Loureiro
Language: Inglés
Repository: 73
Subject: Ageing / Elderly / Health / Telecare / Strategy / Portugal Telecom / Envelhecimento / Seniores / Saúde / Teleassistência / Estratégia

Acceder
Title: A study about E-WOM on an economic crisis context : the case of telecommunications
Author: Ferreira, Hugo Miguel Fidalgo
Language: Inglés
Repository: 73
Subject: Marketing / Brand preference / Network industry / Reputation

Acceder

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