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Title: Experiencing ar in retail: the influence of moment marketing and avatars on consumer behaviourLanguage: InglésRepository: 73Subject: Augmented reality / Moment marketing / Social Presence / Avatar / Emotions / Retail / Technology / Marketing / Novas tecnologias / Realidade virtual / Venda a retalho / Comportamento do consumidor / Emoção / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / L81 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization
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Title: The factors influencing electronic trust and purchase intentions in online booking websites: a study of the portuguese consumerLanguage: InglésRepository: 73Subject: Online booking websites / Marketing / Electronic trust / Purchase intentions / Página web / Turismo / Comportamento do consumidor / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / C12 / M31 / C Mathematical and quantitative methods / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Mobile applications as an influencer tool in the decision-making process of wine purchasing: APP Deco VinhosAuthor: Dias, Mariana Barbosa ValdezLanguage: InglésRepository: 73Subject: Mobile Application / Decision-making process / Comparison tools / Aplicação informática / Rede móvel / Estratégias tecnológicas / Vinho / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The impact of online negative word-of-mouth on consumers in the sports shoes industryLanguage: InglésRepository: 73Subject: Word-of-mouth / Negative word-of-mouth / Electronic word-of-mouth / Social media / Gestão de empresas / Marketing relacional / Rede social / Facebook / Indústria do calçado / Marca comercial / Satisfação do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The impact of social media on consumer behaviourAuthor: Morgadinho, Ana Rita PiresLanguage: InglésRepository: 73Subject: Cosmetic industry / Online communities / Instagram / YouTube / Netnography / Indústria cosmética / Comunidades online / Netnografia / Marketing / Rede social / Comunicação / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Y40 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Y Miscellaneous categories
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Title: How to turn innovative startups into successful businesses: the case of TechperksAuthor: Sousa, Rita Lourenço deLanguage: InglésRepository: 73Subject: Technology / Internet of things / Innovation / Business strategy / Entrepreneurship / Retailing / Marketing strategy / Tecnologia / Internet das coisas / Inovação / Empreendorismo / Estratégia de negócio / Venda a retalho / Estratégias de marketing / Marketing / Startup / Performance / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / L81 / O31 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization / O Economic development, innovation, technological change, and growth
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Title: Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perceptionAuthor: Martins, Miguel ÂngeloLanguage: InglésRepository: 73Subject: Ethics / Purchase Intention / Brand loyalty / Millennials / Generation X / Ética / Publicidade / Marca comercial / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Can native advertising and branded content on Instagram affect brand equity levels?Author: Cipriano, Cláudia Sofia OuteiroLanguage: InglésRepository: 73Subject: Social media / Digital content marketing / Consumer-based brand equity / Marketing / Rede social / Marketing digital / Valor da marca / Consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computersAuthor: Drumond, Daniel SousaLanguage: InglésRepository: 73Subject: Product placement / Communication / Brand recognition / Brand awareness / Marketing / Estratégias de marca / Imagem de marca / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: A digital marketing strategy in a fintech start-up: AdvicefrontAuthor: Santos, Rita Isabel Lança dosLanguage: InglésRepository: 73Subject: Marketing / Integrated marketing communication / Start-up / Fintech / Plano de marketing / Marketing mix / Marketing digital / Estratégias de comunicação / Trabalho de projeto / Startup / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M13 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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