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Document Type: Tesis Year: 2014 Language: Inglés

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Title: A model of experiential shopping for the automotive industry: integrating the concepts of point of sale and multisensory marketing
Author: Knaul, Philip
Language: Inglés
Repository: 73
Subject: Multisensory-marketing / Point of sale / Experiential study / Automotive

Acceder
Title: Equity research: group Inditex
Author: Rebelo, Rita Tiago
Language: Inglés
Repository: 73
Subject: Valuation / Cash-flow / Firm value / Equity value / Finanças

Acceder
Title: Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
Author: Pinho, Maria Joana Magalhães de
Language: Inglés
Repository: 73
Subject: Models’ age / Purchase intention

Acceder
Title: Four wheels and one board: studying the skateboard tribe and their loyalty towards skateboarding brands
Author: Baumhammer, Paulo Miguel Pereira
Language: Inglés
Repository: 73
Subject: Skateboarding / Tribes / Tribal marketing / Brand loyalty / Skate / Tribos / Marketing tribal / Lealdade de marca

Acceder
Title: Justice seems not to be for all: the role played by justice perceptions in discrimination against immigrants
Author: Nunes, Aline Vieira de Lima
Language: Inglés
Repository: 73
Subject: Justice motivation / Scope of justice / BJW / Legitimation / Discrimination / Motivação para justiça / Legitimação / Discriminação

Acceder
Title: Is the Iberian electricity market chaotic? Characterization and prediction with nonlinear methods
Author: Alves, Ana Maria da Rocha de Sousa Guedes
Language: Inglés
Repository: 73
Subject: Mercados de electricidade / Expoentes de lyapunov / Entropia / Dimensão de correlação / Teste BDS / Teste surrogate data / Previsão de carga de electricidade / Previsão de preços de electricidade / Electricity markets / Lyapunov exponents / Entropy / Correlation dimension / BDS test / Surrogate data test / Power demand forecasting / Electricity price forecasting

Acceder
Title: An integrated communication plan for herdade dos Arrochais
Author: Antão, Raquel Rodrigues
Language: Inglés
Repository: 73
Subject: Marketing / Comunicação / Sector vinhos / Marketing digital / Communication / Wine sector / Digital marketing

Acceder
Title: Work: sports spillover effect : personal and organizational perspectives
Author: Figueiredo, Mariana Barbeito Vidigal de
Language: Inglés
Repository: 73
Subject: Work – Sports spillover effect / Motivações do desporto / Estratégias de coping do desporto / Comportamentos organizacionais / Sports’ Motivations / Sports’ Coping Strategies / In role and Extra role Behaviours

Acceder
Title: Valuation of Phoenics
Author: Köppl, Stefan
Language: Inglés
Repository: 73
Subject: Real options valuation / Discounted cash flow valuation / Start-up companies / Método de avaliação / Opção real

Acceder
Title: Renewable energy policies in Portugal
Author: Netto, Carlos Pinto Coelho Amaral
Language: Inglés
Repository: 73
Subject: Renewable energy / Feed-in tariffs / Quota obligation / Bioenergy / Energias renováveis / Tarifas de aquisição / Quotas / Bioenergia

Acceder

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