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Document Type: Tesis Year: 2015 Repository: 73

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Title: Analysis of Rubson Aero 360º market strategy
Author: Freitas, Ana Margarida Rodrigues
Language: Inglés
Repository: 73

Acceder
Title: Análise da conformidade e a qualidade da divulgação de informação nos websites: Estudo exploratório para algumas entidades públicas no âmbito do SIADAP 1
Author: Alves, Nuno Alexandre Guilherme
Language: Portugués
Repository: 73
Subject: New public management / Accountability / Grau de conformidade / Qualidade dos websites / Entidades públicas / Conformity degree / Websites quality / Public entities

Acceder
Title: Omnichannel marketing: integration of crm for the UK market
Author: Slater, Philip Liam
Language: Inglés
Repository: 73
Subject: Omni-canal / Satisfação de consumidores / Lealdade / Word-of-mouth / Customer satisfaction / Loyalty / Omnichannel

Acceder
Title: SCC, a case study of strategic marketing: drivers of success within hypercompetitive environment
Author: Marques, André Mendes
Language: Inglés
Repository: 73
Subject: Marketing / Strategy / Strategic marketing / Beer sector / Estratégias / Marketing estratégico / Cerveja

Acceder
Title: Previsão de vendas de vinhos no grande consumo
Author: Magalhães, João António dos Santos Tomé Reis
Language: Portugués
Repository: 73
Subject: Previsão / Vendas / Grande consumo / Vinhos / Forecast / Sales / Off - Trade / Wine

Acceder
Title: Dollarshaveclub.com - a case study on how can the brand tone of voice enable a startup to become a viral sensation
Author: Campino, André Lima
Language: Inglés
Repository: 73
Subject: Viral marketing / Provocative content / Humour / Tone of voice / Conteúdo provocatório / Humor / Tom de voz / Marketing viral

Acceder
Title: A relação dos cabo-verdianos com a internet: o comportamento do consumidor online
Author: Almeida, José Luis de Matos Duarte
Language: Portugués
Repository: 73
Subject: Internet / Comércio eletrónico / Perfil do consumidor / Comportamento de compra online / e-commerce / Consumer profile / Online buying behavior

Acceder
Title: How international nonprofit organizations can use Facebook to build relationships with potential donors and volunteers
Author: Vaughan, Kalen
Language: Inglés
Repository: 73
Subject: Marketing / Relationship marketing / Nonprofit marketing / Social media / Marketing relacional / Marketing sem fins lucrativos / Media social

Acceder
Title: Retalho organizado vs retalho independente
Author: Gralho, Alexandra Catarina Rosa Nicolau
Language: Portugués
Repository: 73
Subject: Retalho / Marcas / Moda / Consumidor / Retail / Brands / Fashion / Consumer

Acceder
Title: A repetição de compra via canais digitais diretos no setor hoteleiro
Author: Ferro, Catarina Filipa Nabais
Language: Portugués
Repository: 73
Subject: Indústria hoteleira / Repetição de compra / Canais digitais / Hotel industry / Buying repetition / Digital channels

Acceder

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