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Title: Digital marketing plan for the Portuguese Family Businesses AssociationAuthor: Lázaro, Miguel José SousaLanguage: InglésRepository: 73Subject: Digital marketing / Nonprofit organizations / Family businesses / Social media / Marketing digital / Organização sem fins lucrativos / Empresa familiar / Rede social / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L31 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization
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Title: Business development concept: creation of a supermarket without plastic packaging in PortugalAuthor: Wind, JessicaLanguage: InglésRepository: 73
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Title: A review of the literature on big data in marketing using text miningAuthor: Amado, Maria Alexandra AmorimLanguage: InglésRepository: 73Subject: Big data / Marketing / Text mining / R Language / Literature review / Linguagem R, / Revisão da literatura
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Title: Customer journey: a customer experience and decision making tool in the e-commerce contextAuthor: Petra, Mafalda Melo GouveiaLanguage: InglésRepository: 73
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Title: Influencing mechanisms of institutional changes on the organizational culture of SOEs in China : the case of Dongfang Turbine Co., LtdAuthor: Yong, YangLanguage: InglésRepository: 73
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Title: Romania as a European Union member in the Black Sea RegionAuthor: Parfene, Ionut AlexandruLanguage: InglésRepository: 73
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Title: Portuguese practices: perspective on leadership, marketing and corporate social responsibilityLanguage: InglésRepository: 73Subject: Portuguese / Leadership / Marketing / CSR / Liderança / Marketing digital / Responsabilidade social das empresas / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M100 / M140 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The effects of an economic downturn on portuguese families purchase and consumption: an application to the tourism sectorLanguage: InglésRepository: 73Subject: Economic downturn / Consumption / Purchase / Tourism / Crise económica / Consumo / Compra / Turismo
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Title: The role of positive and negative brand engagement on affective commitment and self-expression word-of-mouth, using extraversion as a moderator: the brand communities contextAuthor: Marques, Maria Inês LameirasLanguage: InglésRepository: 73
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Title: Strategic management in third sector organizations: an overview of the Portuguese social solidarity cooperativesAuthor: Simaens, Ana MargaridaLanguage: InglésRepository: 73
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