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Document Type: Tesis Year: 2015 Repository: 73

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Title: The impact of social media in brand building
Author: Vala, Bernardo Varela
Language: Inglés
Repository: 73
Subject: Social media / Data mining / Brand building / Facebook / Rede social / Marca / Marketing / Comportamento do consumidor

Acceder
Title: Business plan: a new hostel in Alentejo
Author: Nunes, Joana Catarina Candeias
Language: Inglés
Repository: 73
Subject: Business plan / Hostel / Strategy / Entrepreneurship / Plano de negócio / Estratégia empresarial / Estabelecimento hoteleiro / Empreendimento turístico

Acceder
Title: The different cultural impacts on perceived strategic alignment
Author: Jesus, João Nuno Aguiar Reais Lacasta de
Language: Inglés
Repository: 73
Subject: Vertical integration / Strategic alignment / Organizational culture / Organizational structure / Cultura organizacional / Estrutura organizacional / Integração vertical / Alinhamento estratégico

Acceder
Title: Improvement of forecasting and sales barganing power: the case of Altri
Author: Esteves, André João
Language: Inglés
Repository: 73
Subject: Forecasting methods / Kraljic Matrix / Case study / Pulp and paper Industry / Métodos de previsão / Matriz de Kraljic / Estudo de casos / Indústria do papel

Acceder
Title: The Portuguese fashion consumer’s shopping orientations and channel selection in a multichannel environment
Author: Oliveira, Sofia Isabel Barbosa de
Language: Inglés
Repository: 73
Subject: Retalho multi-canal / Setor da moda / TPB / Shopping orientations / Multichannel retailing / Fashion industry

Acceder
Title: Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo label
Author: Rathjen, Katharina
Language: Inglés
Repository: 73
Subject: Behavior / Consumers / Product Attributes / Segmentation / Marketing / Comportamento do consumidor

Acceder
Title: Análise discriminante sobre variáveis qualitativas
Author: Marques, Anabela de Fátima Domingues Cardoso
Language: Portugués
Repository: 73
Subject: Análise discriminante discreta / Combinação de modelos / Modelo de independência condicional / Modelo gráfico decomponível / Modelo de emparelhamento hierárquico / Discrete discriminant analysis / Combined models for classification / First-order independence model / Dependence trees model / Hierarchical coupling model

Acceder
Title: Glaxosmithkline: reorganização empresarial baseada em key account management
Author: Jorge, Rui Nuno da Silva Pinheiro Pratas
Language: Portugués
Repository: 73
Subject: Reorganização da força de vendas / Key account management / Key account manager / Key account / Sales force reorganization

Acceder
Title: A interdependência entre as marcas e as comunidades de marca: os casos da Vespa e da Harley Davidson
Author: Lima, Ana Patrícia Pinto de
Language: Portugués
Repository: 73
Subject: Marca / Valor da marca / Comunidades de marca / Consumidor / Produto / Brand / Brand equity / Brand communities / Consumer / Product

Acceder
Title: As pequenas e médias empresas e os seus empresários: diversidade de contextos e de percursos de empreendedorismo em Portugal
Author: Couto, Ana Isabel
Language: Portugués
Repository: 73
Subject: Empreendedorismo / Pequenas e médias empresas / Empresário / Portugal

Acceder

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