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Query: COMMUNICATION TECHNOLOGIES Document Type: Tesis Repository: 73 Year: 2014

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Title: Intenção de compra online nos seniores portugueses
Author: Pires, Rita Margarida Rolin
Language: Portugués
Repository: 73
Subject: Segmento sénior / Internet / Comportamento do consumidor online / OSAM / Intenção de compra online / Comércio eletrónico / Senior segment / Online consumer behavior / Online shopping intention / E-Commerce

Acceder
Title: How employee portal contributes for the intangible assets value creation
Author: Mendes, David Santos
Language: Inglés
Repository: 73
Subject: Change management / Strategy map / Benefit management / Intranet / Employee portal / Strategic alignment / Collaboration / Intangible assets / Organizational culture / Gestão de mudança / Mapa estratégico / Gestão de benefícios / Portal de colaborador / Alinhamento estratégico / Colaboração / Ativos intangíveis / Cultura organizacional

Acceder
Title: Re-designing a go-to-market strategy to Portugal Telecom's Telecare Service
Author: Soares, Andrea Loureiro
Language: Inglés
Repository: 73
Subject: Ageing / Elderly / Health / Telecare / Strategy / Portugal Telecom / Envelhecimento / Seniores / Saúde / Teleassistência / Estratégia

Acceder
Title: A study about E-WOM on an economic crisis context : the case of telecommunications
Author: Ferreira, Hugo Miguel Fidalgo
Language: Inglés
Repository: 73
Subject: Marketing / Brand preference / Network industry / Reputation

Acceder
Title: Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
Author: Pinho, Maria Joana Magalhães de
Language: Inglés
Repository: 73
Subject: Models’ age / Purchase intention

Acceder
Title: Análise e caracterização de campanhas de prevenção na área do abuso a crianças
Author: Velez, Catarina de Andrade
Language: Portugués
Repository: 73
Subject: Abuso de criança / Intervenção / Prevenção / Campanha / Marketing social / Child abuse / Intervention / Prevention / Campaign / Social marketing

Acceder
Title: Modus operandi dos abusadores sexuais: características identificadas nas crianças abusadas
Author: Marques, Cristina Isabel Silveira
Language: Portugués
Repository: 73
Subject: Psicologia forense / Questões jurídicas / Prevenção criminal / Abuso sexual de crianças / Processo de sedução da vítima / Forensic psychology / Legal issues / Crimes prevention / Child sexual abuse / Victim grooming

Acceder
Title: As tecnologias de informação e comunicação e as mudanças nas práticas dos profissionais de jornalismo
Author: Gamito, Francisco Manuel Mascarenhas
Language: Portugués
Repository: 73
Subject: Jornalismo / Alterações / Media / Internet / Práticas / Journalism / Changes / Practices

Acceder
Title: Narrativas não lineares no jornalismo: há novas linguagens nos meios digitais interativos?
Author: Crespo, Miguel Ângelo de Sousa
Language: Portugués
Repository: 73
Subject: Jornalismo / Narrativa / Multimédia / Interatividade / Hipermédia / Internet / Comunicação / Journalism / Storytelling / Interactivity / Hipermedia / Comunication

Acceder
Title: Brand extensions : a marketing plan for the launching of a tea product line applied to Luso
Author: Santos, João Paulo Coelho dos
Language: Inglés
Repository: 73
Subject: Marketing plan / Brand extension / Launching / Healthy consumer / Tea / Plano de marketing / Lançamento de extensões de marca / Consumidor saudável / Chá

Acceder

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