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Repository: 73 Year: 2015 Language: Inglés

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Title: How to achieve gender diversity in a male dominated company?: attract talent regardless of gender
Author: Morgadinho, Ana Sofia Marques
Language: Inglés
Repository: 73
Subject: Gender diversity / Attract talent / Engineering / Shared value / REN - Rede Eléctrica Nacional / Género / Recursos humanos / Gestão de talentos / Engenharia / Valor partilhado

Acceder
Title: The impact of social media in brand building
Author: Vala, Bernardo Varela
Language: Inglés
Repository: 73
Subject: Social media / Data mining / Brand building / Facebook / Rede social / Marca / Marketing / Comportamento do consumidor

Acceder
Title: Business plan: a new hostel in Alentejo
Author: Nunes, Joana Catarina Candeias
Language: Inglés
Repository: 73
Subject: Business plan / Hostel / Strategy / Entrepreneurship / Plano de negócio / Estratégia empresarial / Estabelecimento hoteleiro / Empreendimento turístico

Acceder
Title: The different cultural impacts on perceived strategic alignment
Author: Jesus, João Nuno Aguiar Reais Lacasta de
Language: Inglés
Repository: 73
Subject: Vertical integration / Strategic alignment / Organizational culture / Organizational structure / Cultura organizacional / Estrutura organizacional / Integração vertical / Alinhamento estratégico

Acceder
Title: Improvement of forecasting and sales barganing power: the case of Altri
Author: Esteves, André João
Language: Inglés
Repository: 73
Subject: Forecasting methods / Kraljic Matrix / Case study / Pulp and paper Industry / Métodos de previsão / Matriz de Kraljic / Estudo de casos / Indústria do papel

Acceder
Title: Not bystanders any longer: social sciences, social responsibility and sustainability research in an emerging revolution
Author: Machado, N. / Burns, T. R.
Language: Inglés
Repository: 73
Subject: Sustainability / Paradigm shift / Revolution

Acceder
Title: The Portuguese fashion consumer’s shopping orientations and channel selection in a multichannel environment
Author: Oliveira, Sofia Isabel Barbosa de
Language: Inglés
Repository: 73
Subject: Retalho multi-canal / Setor da moda / TPB / Shopping orientations / Multichannel retailing / Fashion industry

Acceder
Title: Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo label
Author: Rathjen, Katharina
Language: Inglés
Repository: 73
Subject: Behavior / Consumers / Product Attributes / Segmentation / Marketing / Comportamento do consumidor

Acceder
Title: Modeling anticommons. The case of fisheries
Author: Filipe, J. A. / Ferreira, Manuel Alberto M. / Coelho, M. P. / Pedro, M. I.
Language: Inglés
Repository: 73
Subject: Anti-commons / Property rights / Fisheries

Acceder
Title: A research in sustainable competitive positional advantage of english dailies in Tamilnadu (India)
Author: Selvarasu, A. / Filipe, J. A. / Kathiravan, C. / Ferreira, Manuel Alberto M. / Pedro, M. I.
Language: Inglés
Repository: 73
Subject: Sustainable competitive positional advantage / Cost leadership / Differentiation / Strategies / Motivators / Inhibitors

Acceder

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