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Title: Brand extensions : a marketing plan for the launching of a tea product line applied to LusoAuthor: Santos, João Paulo Coelho dosLanguage: InglésRepository: 73Subject: Marketing plan / Brand extension / Launching / Healthy consumer / Tea / Plano de marketing / Lançamento de extensões de marca / Consumidor saudável / Chá
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Title: The contemporary mediated festival: case study of Portuguese music festival "Bons Sons"Author: Hrynevych, ViktoriyaLanguage: InglésRepository: 73
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Title: Enhancing the outcomes of mergers and acquisitionsAuthor: Miguel, João Carlos PereiraLanguage: InglésRepository: 73
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Title: Transnational mothering among Kenyans in Portugal: experiences and perceptionsAuthor: Namuleme, RoseLanguage: InglésRepository: 73
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Title: Natural language-based human-robot controlAuthor: Bernardo, João Miguel NunesLanguage: InglésRepository: 73
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Title: A model of experiential shopping for the automotive industry: integrating the concepts of point of sale and multisensory marketingAuthor: Knaul, PhilipLanguage: InglésRepository: 73Subject: Multisensory-marketing / Point of sale / Experiential study / Automotive
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Title: Marketing persona formulation and content strategy analysis for PHC Software, SAAuthor: Francisco, Ana Rita Belo PereiraLanguage: InglésRepository: 73
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Title: Fighthing corruption in a destructive leadership setting: the key is in ethical climateAuthor: Farinha, Helena NunesLanguage: InglésRepository: 73
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Title: Understanding performance evaluation processes: what employees perceive and how they reactAuthor: Barroca, Bernardo Miguel TavaresLanguage: InglésRepository: 73Subject: Performance evaluation / Procedural fairness / Favoritism / Political behavior / Organizational citizenship behavior / Clarity of the role over the processes / Avaliação de desempenho / Justiça procedimental / Favoritismo / Comportamentos políticos / Comportamentos de cidadania organizacional / Clareza do papel nos processos
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