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Language: Inglés Year: 2016 Repository: 73

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Title: Dollarshaveclub.com - a case study on how can the brand tone of voice enable a startup to become a viral sensation
Author: Campino, André Lima
Language: Inglés
Repository: 73
Subject: Viral marketing / Provocative content / Humour / Tone of voice / Conteúdo provocatório / Humor / Tom de voz / Marketing viral

Acceder
Title: How international nonprofit organizations can use Facebook to build relationships with potential donors and volunteers
Author: Vaughan, Kalen
Language: Inglés
Repository: 73
Subject: Marketing / Relationship marketing / Nonprofit marketing / Social media / Marketing relacional / Marketing sem fins lucrativos / Media social

Acceder
Title: Typology of abuse and harassment in domestic work in Portugal
Author: Figueiredo, M. C. / Suleman, F. / Botelho, M.C.
Language: Inglés
Repository: 73
Subject: Domestic workers / Abuse and harassment / Informality / Migration

Acceder
Title: Danone’s CRM program “Alimenta sorrisos”: a development plan
Author: Saiote, Carolina Safara
Language: Inglés
Repository: 73
Subject: Relationship marketing / Customer relationship management / Loyalty program / Gamification / Marketing relacional / Programa de fidelização

Acceder
Title: Roger et Gallet repositioning
Author: Fialho, Catarina Pina
Language: Inglés
Repository: 73
Subject: Marca / Reposicionamento / Comportamento de Consumidor / Posicionamento / Brand / Positioning / Reposition / Revitalization

Acceder
Title: Factors that influence users to take part in WeChat marketing activities
Author: Li, Junying
Language: Inglés
Repository: 73
Subject: WeChat / WeChat marketing / Behavior intention / Technology acceptance model / Intenção de comportamento / Modelo de aceitação tecnológica

Acceder
Title: Manifesto for a new penal culture
Author: Dores, António / Pontes, Nuno / Loureiro, Ricardo
Language: Inglés
Repository: 73
Subject: Prison, alternatives to imprisonment, culture

Acceder
Title: PTCRIS_OrgID: portuguese organisation identifiers authoritative system
Author: Amante, Maria João / Duarte, João / Godinho, Joaquim / Lopes, Susana / Quintano, Luís / Segurado, Teresa
Language: Inglés
Repository: 73
Subject: Organisation identifiers / Current Research Information Systems / Interoperability

Acceder
Title: The public choice in the railway sector: case studies in the Douro region
Author: Lampreia, Pedro Miguel Pinto
Language: Inglés
Repository: 73
Subject: Public choice / Transportation / Railway transportation / Douro region / Escolha pública / Transportes / Transportes ferroviários / Região do Douro

Acceder
Title: The research on customer structure characteristics and marketing measures of regional bank agency: a case from the Agricultural Bank of China
Author: Shichuan, Tian
Language: Inglés
Repository: 73
Subject: Agricultural Bank of China / Customer structure / Data mining / Cluster Analysis / Gestão estratégica / Banco / Comportamento do consumidor / Marketing de produtos / Análise de dados / Servqual / China / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder

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