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Document Type: Tesis Repository: 73

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Title: Eficácia dos anúncios nostálgicos e não nostálgicos, com ou sem marcadores de probabilidade, em Portugal e no Brasil: atitudes face a duas marcas globais e intenções de compra dos seus produtos
Author: Contreiras, Miguel Lobato
Language: Portugués
Repository: 73
Subject: Publicidade / Marcas globais / Marcadores de probabilidade / Nostalgia / Advertising / Global brands / Probability markers

Acceder
Title: Understanding brand equity on financial services: a study on the Portuguese banking sector
Author: Rêgo, Miguel Maria Torres Alves de Sousa
Language: Inglés
Repository: 73
Subject: Brand equity / Corporate credibility / Perceived value / Service quality / Brand affinity and banks

Acceder
Title: Essays on the Portuguese economy: the era of financialisation
Author: Barradas, Ricardo Pereira
Language: Inglés
Repository: 73
Subject: Portuguese economy / European Union / Financialisation / Sovereign debt crisis / Non-financial corporations / Inequality on functional income distribution / Economia portuguesa / União Europeia / Financeirização / Crise da dívida soberana / Empresas não financeiras / Desigualdade na distribuição funcional do rendimento

Acceder
Title: Previsão de venda de máquinas de fitness segmento premium
Author: Domingos, Samuel Duarte de Jesus
Language: Portugués
Repository: 73
Subject: Mercado de fitness / Séries temporais / Métodos de previsão / Regressões / Fitness market / Time series / Forecasting methods / Regressions

Acceder
Title: Cocriação de valor com clientes no setor energético
Author: Alves, Pedro Consolado Santos
Language: Portugués
Repository: 73
Subject: Cocriação de valor / Valor-no-uso / Service-dominant logic / Relações B2B / Co-creation of value / Value-in-use / B2B Relationships

Acceder
Title: Projected and perceived image of Latvia as a tourist destination
Author: Feldmane, Zane
Language: Inglés
Repository: 73
Subject: Turismo / Marketing turístico / Letónia

Acceder
Title: O processo de réplica: caso de estudo pedagógico do projeto Re-food
Author: Eiras, Marta Alexandra Rodrigues
Language: Portugués
Repository: 73
Subject: Replicação / Processo de crescimento / Gestão estratégica

Acceder
Title: The Brazilian offshore oil and gas industry: potential and market entry for Friesland Kabel
Author: Herrmann, Michael
Language: Inglés
Repository: 73
Subject: Brazilian oil and gas industry / International strategy / Marine cables / Strategic management / Indústria petrolífera / Indústria do gás / Estratégias internacionais / Gestão estratégica / Brasil

Acceder
Title: Business plan: innovative house of nature tourism in natural park of Serras de Aire e Candeeiros
Author: Venda, Daniela Rosa Lopes
Language: Inglés
Repository: 73
Subject: Nature tourism / Business plan / Natural park / Tourism in rural areas / Turismo de natureza / Plano de negócio / Parque natural / Turismo rural

Acceder
Title: The contribution of basic research to applied research and economic growth in OECD countries
Author: Simões, Ana Sophia Barbosa
Language: Inglés
Repository: 73
Subject: Economic growth / Innovation / Basic research / R&D / Crescimento económico / Inovação / Pesquisa básica / I&DI&D -- Investigação e desenvolvimento

Acceder

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